At CapeCup, packaging is just the beginning. Through our partnership with Greenpop, every purchase of BioAfrica and CapeCup products helps plant trees in restoration projects across Southern Africa. It is how we turn everyday packaging into a force for regeneration.
Why Greenpop?
Greenpop is a non-profit on a mission to restore ecosystems, grow forests, and empower people. Since 2010, their work has brought together communities, schools, businesses, and thousands of volunteers to plant more than 284,000 indigenous trees. These trees revive habitats, improve biodiversity, and create healthier environments for people and wildlife.
From South Africa’s mistbelt forests to Malawi’s mountain slopes, Greenpop restores ecosystems that matter. Their projects are not only about trees, they are about livelihoods, education, and building resilient landscapes that sustain generations to come.
How Your Order Makes a Difference
Every time you order from CapeCup or BioAfrica, you are contributing to this mission. Together with Greenpop, we help to:
- Restore forests that provide homes for endangered species like the Cape Parrot
- Support local nurseries and community champions who raise and care for young trees
- Green urban spaces such as schools, hospitals, and community hubs where children can learn, play, and thrive in healthier surroundings
- Strengthen landscapes against the impacts of climate change, from droughts to floods
Beyond Packaging
Sustainable packaging is about more than replacing plastic. It is about designing a future that does not cost the Earth. Our partnership with Greenpop extends this commitment, making sure that every cup, straw, or container you use contributes to a greener, more resilient planet.
When you choose CapeCup and BioAfrica, you are not just making a business decision, you are planting roots for the future.
Shop to Join the Movement